Privacy Policy

This Privacy Policy describes how Oraya Essentials LLP, including its affiliates and brands (collectively referred to as “Oraya Essentials LLP”, “Company”, “we”, “our”, or “us”), collects, uses, stores, shares, and protects your personal data when you access or use the website www.bliva.in (“Platform”).

By accessing or using the Platform, providing your information, or availing any product or service offered on the Platform, you expressly agree to be bound by this Privacy Policy, the Terms of Use, and applicable service/product terms and conditions. If you do not agree with this Privacy Policy, please do not access or use the Platform.

1. Applicability & Legal Compliance

This Privacy Policy is issued in compliance with:

• Information Technology Act, 2000
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Consumer Protection Act, 2019
• Consumer Protection (E-Commerce) Rules, 2020
• Digital Personal Data Protection Act, 2023 (DPDP Act), where applicable

The Platform is intended for users within India. Personal data may be stored or processed in India or in other jurisdictions by us or by our authorised service providers, including third-party platforms, in accordance with applicable laws.

2. Information We Collect

a) Information Provided by You

• Name
• Date of birth
• Billing and shipping address
• Mobile number
• Email address
• Login credentials
• Information provided during account registration, checkout, or customer support interaction

b) Sensitive Personal Data (With Consent)

• Payment details such as bank account, debit/credit card details, UPI or other payment instrument data
• Any other data classified as sensitive under applicable laws

We do not store card or banking credentials on our servers.

c) Automatically Collected Information

• IP address
• Device information
• Browser type
• Pages visited, preferences, and usage behaviour
• Transaction history on the Platform

3. Use of Personal Data

• Processing and fulfilling orders
• Managing payments and deliveries
• Providing customer support
• Improving user experience and Platform functionality
• Communicating offers, updates, and promotional content
• Conducting analytics, surveys, and internal research
• Detecting and preventing fraud or security breaches
• Complying with legal and regulatory obligations

4. Sharing & Disclosure of Information

We may share your personal data with internal entities, authorised service providers, logistics partners, payment gateways, analytics providers, and legal or regulatory authorities where required by law.

5. Security Practices

We implement reasonable security practices and procedures to safeguard personal data. However, no system is completely secure, and users acknowledge the inherent risks of internet-based data transmission.

6. Data Retention & Deletion

Personal data is retained only as long as necessary or as required by law. Requests for account deletion may be subject to pending orders, disputes, or legal obligations.

7. Your Rights

• Access personal data
• Correct inaccurate information
• Withdraw consent (prospectively)
• Request account deletion

8. Consent & Communication

By using the Platform, you consent to receiving service-related and promotional communications. You may withdraw consent by contacting the Grievance Officer.

9. Fraud Awareness Notice

• Passwords
• OTPs
• Card PINs
• Net banking credentials

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Continued use of the Platform constitutes acceptance of the revised policy.

11. Grievance Officer

Limitation of Liability

Oraya Essentials LLP shall not be liable for any indirect, incidental, or consequential damages arising from unauthorised access beyond its reasonable control.